AI search in the Chinese market is dominated by DeepSeek, Doubao, and Kimi. For Chinese-language content operators, tracking how often a brand is mentioned on these platforms has become an essential part of brand monitoring in 2026.
Who this is for: Website operators targeting Chinese users, brand marketers, and Chinese-language content creators. What you'll gain: Build a Chinese AI brand monitoring system, uncover how your brand is currently being surfaced on Chinese AI platforms, and develop a targeted content strategy. Core monitoring framework:
- Build a set of 20-30 core tracking questions (industry recommendation queries, competitor comparison queries, and feature lookup queries)
- Test them one by one across all three platforms: DeepSeek, Doubao, and Kimi
- Set up an Excel tracking spreadsheet and re-test on a regular monthly cadence
- Based on topics with low mention rates, plan a content reinforcement roadmap
Current state: There are relatively few automated monitoring tools for Chinese AI platforms. Rank.ai and Otterly.AI offer partial Chinese support, but manual tracking combined with spreadsheets remains the most reliable method for now.