Your GEO score measures how comprehensively your content gets cited across platforms like ChatGPT, Perplexity, Google AI Overview, and more. This tutorial distills 7 battle-tested techniques validated across a large number of sites, covering three dimensions: content, technical, and authority.
Who it's for: Practitioners who already understand SEO fundamentals and want to strengthen their content's competitiveness in the age of AI search. What you'll gain: A systematic approach to improving GEO, the habit of answer-first writing, the technical infrastructure to configure, and the ability to build topical authority. The 7 core techniques:
- The answer-first principle—put the core answer in the first sentence of the paragraph
- Deploy FAQPage Schema—the content format AI parses most easily
- Cite authoritative data—use numbers and sources to boost credibility
- Build topic clusters—a content network of pillar articles plus subtopics
- Configure llms.txt—proactively declare your content's authority to AI crawlers
- Earn external citations—high-quality backlinks are authority signals
- Keep content fresh—recency is a key weighting factor for AI citations