In its latest Google Merchant Center update, Google announced that the coverage of Free Product Listings has been expanded to more product categories, including some categories that were previously limited to paid advertising only. This update has a significant impact on the SEO strategy of e-commerce websites: by submitting high-quality product data through Merchant Center and deploying the correct Product Schema on product pages, you can now gain free exposure on the Google Shopping tab without running Google Shopping ads. Google states that the main factors determining free listing placement include: product data completeness (image quality, level of detail in descriptions), number of reviews and ratings, price competitiveness, and the overall quality of the product page. SEO teams should immediately review the quality of their Merchant Center feed data, ensure that product images meet the standards (white background, high resolution), and complete all required attributes in order to maximize their free Shopping listing opportunities.