Brand Radar Feature Overview
Ahrefs officially rolled out the Brand Radar feature to all paying users in late April 2026. It marks a significant extension of Ahrefs from traditional SEO tooling into the GEO space.
Core capabilities:
- Track how often your brand keywords are mentioned across the 6 major LLMs
- Analyze the type of content and source URLs behind AI citations
- Identify gaps in competitors' AI exposure
- Connect with Ahrefs' existing backlink and keyword data
Covered AI platforms: ChatGPT, Perplexity, Claude (Anthropic), Gemini (Google), Copilot (Microsoft), and Meta Llama
Pricing
Brand Radar is included in all of Ahrefs' paid plans (starting at $129/month), with no extra charge.
Comparison With Competitors
| Tool | GEO Tracking | SEO Integration | Price |
|---|---|---|---|
| Ahrefs Brand Radar | 6 major LLMs | Full integration | From $129/mo |
| SEMrush AI Visibility | 3 major AIs | Full integration | From $139/mo |
| Otterly.AI | 4 major AIs | GEO only | $29/mo |
| LLMrefs | 200+ tools | GEO only | $13.5/mo |
If you're already subscribed to Ahrefs, Brand Radar is a zero-cost expansion of your GEO capabilities. Check out the GEO tools directory to explore more options.