Google Expands Video Rich Results with New Clip and Segment Features

Google Expands Video Rich Results with New Clip and Segment Features

Google has expanded its video-rich results capabilities with new features that give video content greater visibility in search results. The updates include enhanced Clip markup support and a new Segments feature that automatically identifies key sections of longer videos.

New Features

Enhanced Clip markup now supports up to 20 clips per video up from the previous limit of 10 allowing more granular key moments for longer content. A new Segments feature uses Google AI to automatically identify important segments within videos even without explicit Clip markup. Video carousels now show more videos with improved thumbnail quality and richer metadata display. Live video badges are now available for a broader range of streaming platforms beyond YouTube.

Implementation Guidance

For Clip markup ensure each clip has a descriptive name and precise start and end timestamps. Google recommends naming clips based on what viewers would search for rather than generic labels. For the automatic Segments feature ensure your video has a clear chapter structure in the YouTube description to help Google identify segment boundaries. The VideoObject schema now supports additional properties including hasPart for defining segments and associatedArticle for linking videos to related written content.

Impact on Video SEO

Early data shows that videos with Clip markup and key moments receive 20 to 30 percent higher CTR from Google search results compared to videos without these features. The automatic Segments feature means that even videos without manual Clip markup can benefit from key moments display. However videos with manually curated clips tend to show more accurate and useful key moments leading to better engagement.

Recommended Actions

Implement Clip markup on all video pages for maximum control over key moments. Use clear descriptive clip names that match search queries. Add chapter markers to YouTube descriptions. Monitor GSC Video report for clip and segment indexing status. Update older video pages with new schema properties.